FITNESS CLUB
WEBSITE REDESIGN
MEMBER SYSTEMS UPDATE
CIRCA: 2018
ROLE
UX/UI Designer
DESIGN STATEMENT
New branding. New backend systems. New guest experiences facility wide. I impacted every
design and workflow aspect of this ambitious redesign project.
PLATFORM
RESPONSIVE
WEB
DISCOVERY
When I first joined the engagement, my first priority was to understand the multitude of different types of visitors to the club's website and facilities.
While working remotely I did not have direct access to users. I worked closely with the project leads to understand the nuances of the clients customers. The three unique personas created for the project were a consistent reference touchstone throughout the project.
DISTILL CLIENT MATERIALS
USER DATA - PERSONAS - PROJECT REQUIREMENTS - EXISTING SITE
ADJUST USABILITY ISSUES
WIREFRAMES - SITE MAP
INFORMATION ARCHITECTURE
WIREFRAMES
The creation of rough, simple wireframes, such as this, assisted in conveying content hierarchy and text weighting.
INTERACTION DESIGN
PROTOTYPING
During the course of this engagement, I created dozens of prototypes. Designed in Sketch and "wired-up" in Invision, these high-fidelity visualizations demonstrated a user's journey through the experience.
Using these prototypes, we were able to finalize the workflows before the first line of code was written.
USER EXPERIENCE
RESPONSIVE DESIGN
Using a mobile-first approach, I designed each resolution simultaneously. As each element was added, I ensured it scaled well regardless of the size of the screen.
PROJECT TOOLKIT
Continually Evolving - Rapid Adapting
PIXEL
PERECT
LAYOUT
ESSENTIAL
DESIGN
TOOLS
PROTOTYPING
PRESENTATION
COLLABORATION
TEAM MESSAGING
UX CASE STUDIES
WINE
EXPORTS
PRODUCT DEVELOMENT
